Kavalan has launched a limited-edition Dry Peated Whisky Highball in Japan, aligning Taiwanese whisky craftsmanship with Japanese highball culture through a lighter, market-specific release tailored to local drinking preferences and established ready-to-drink consumption habits.
Asahi Group’s partnership with Diageo marks the Japanese beverage company’s first entry into the East African market, providing access to established distribution, regional expertise, and a strategic platform for long-term participation in one of Africa’s developing beverage markets.
China’s liquor retail market is undergoing consolidation as ownership changes, financial pressure, and platform restructuring reshape the sector. Recent control shifts highlight the challenges facing instant delivery models, established retailers, and alcohol distribution platforms operating in an increasingly disciplined and competitive China spirits retail environment.
China’s whisky market is evolving as domestic producers gain momentum. Driven by younger consumers, the popularity of the whisky Highball, and increased local production and flavour innovation, domestic whiskies are becoming an established part of China’s broader spirits landscape, reflecting wider shifts in drinking culture and consumer preferences across the region.
Diageo’s Johnnie Walker 1-of-1 campaign is revolutionizing the whisky industry with the use of AI. Through this innovative campaign, Johnnie Walker is offering personalized whisky bottles, created by generative AI, exclusively at Dubai Duty Free. This limited edition, AI-generated Black Label is just the beginning of a new trend in whisky marketing, set to redefine the global travel retail market.
The UK and EU spirits market is seeing a surge in premium releases, with new whisky launches in the UK and exciting European spirits hitting the shelves. Copenhagen Distillery’s Refined No.3 and Macallan’s Night on Earth First Light are just a few examples of the latest trends. As we look ahead to 2026, it’s clear that premium spirits will continue to dominate the market, making it an exciting time for the industry. Stay updated on all the latest European drinks news and releases, including the highly anticipated Auchentoshan Double Cask release, to stay ahead of the game in this competitive market.
The resilience of the bulk wine market has been a topic of interest in the wine industry, especially with the projected growth of bulk wine. As the global demand for bulk wine continues to rise, market stability becomes crucial. In response to the recent downturn, the industry has turned to cost-efficient sourcing and supply flexibility to maintain a strong position in the bulk wine trade. With the latest wine market trends predicting a steady increase in bulk wine export statistics, it is evident that cost-efficient wine sourcing will play a significant role in the success of the wine commodity market in the coming years.
PepsiCo is taking their global presence to new heights with their latest partnership with the Mercedes-AMG PETRONAS F1 Team for the 2026 season. This exciting collaboration will not only showcase PepsiCo’s commitment to the world of motorsports, but also solidify their position as a leading brand in the global market. With the high-speed and high-stakes world of Formula 1, this partnership is sure to accelerate PepsiCo’s reach and impact on a global scale. Stay tuned for an exhilarating season ahead!
Johnnie Walker Black Label and Sabrina Carpenter have joined forces in the Keep Walking campaign, a perfect blend of music and whisky. As part of Diageo’s whisky marketing 2025 strategy, this celebrity spirits campaign targets the Gen Z whisky audience with Black Label cocktails and a global whisky promotion. This music partnership whisky collaboration is a prime example of the evolving landscape of whisky marketing.
Pernod Ricard India, a leading player in the Indian spirits industry, has recently announced the sale of its Imperial Blue business division to Tilaknagar Industries. This strategic move is a reflection of the growing trend of premiumisation in the Indian whisky market and highlights the increasing importance of M&A in the Indian beverages and alcohol industry.